Tuesday, November 17, 2009

We Leak Our Own Stuff

Well, well, the time is almost here.. I'll update later about the past but for now.. We're leaking the master mix for the iV Mixtape.. the final cut-up version will be available soon but for now just sit back and enjoy the leaked master mix..

Artists include:
Jon Connor
JYoung the General
Detroit CYDI
Cold Men Young
Buff1 feat. MaGestik LeGend
...AND plenty more

Monday, November 16, 2009

Big Ol' Event

This friday.. Nov 20th.. iV is shutting it down at the College for Creative Studies..

We have:
Jon Connor
JYoung the General
Cold Men Young
Sheefy McFly

starting at 9 pm at
201 E. Kirby St.
Detroit, MI 48202

in the cafe

ITS A FREE SHOW so come out show supprt.. shirts on deck.. etc etc etc

Jon Connor - Money

Found this online.. its Jon Connor.. check it out

Friday, August 21, 2009

P.H.I.L.T.H.Y x iV

If anyone knows iV, they know that we enjoy good music.. VERY good music.. and on that note we decided to sponsor a few of our favorite artist (i.e. like the Swinn article a few posts down). Well another artist that we sponsor is P.H.I.L.T.H.Y. I'll post pics of him in iV when we get em.. in the meantime.. download his EP 'Love Songs for Losers and Ballads for Ballers'

Freshest Dressed.. huh what??

We have released a new Men shirt.. 'The Freshest Dressed has ArriVed' is in stock. Limited supply as usual.. only 25 of these bad babies were made.. period.
-100% Preshrunk Cotton
-Designed by Bruce Pettit (yeah he's new lol)

Polos Polos Polos

Yes it's true, iV has finally released the first set of polos... Men's and women's as a matter of fact. These particular polos are made of premium pima cotton and embroidered with fluorescent polyester thread. The embroidered logo is about 3 inches or so in size. The women's polos are made to fit a womanly shape with more buttons so the collar opens up more. These babies run $45 a pop (which is a lot cheaper than other QUALITY polos these days).

Saturday, August 8, 2009


Today I had the pleasure of meeting Swinn for the first time ever in life. Keep in mind though, I've heard this man's music and he's a monster. He is definitely one of the well known artists around Flint, MI as far as hip-hop goes. I won't say too much more about him.. Check his Music out though... ITS A FREE ALBUM DOWNLOAD

Saturday, May 16, 2009

Been awhile..

quick updates

1. Yup thats me up there with the newest installment to the i.V. line.. check it out at Identical Variant

its $25 and super high quality cotton t-shirts

2. I redesigned the website ^

3. We had some Logo shirts out too not to long ago.. there are a few left.. not too many though.

4. i.V. was in the MSU Alpha Fashion Show

5. i.V. is goin into DSE@Grand in downtown detroit..

... plenty more to write about but I have to go


Saturday, April 18, 2009

Tuesday, February 10, 2009

Wale x Identical Variant

When Interscope Records emcee Wale came to Tennesee to perform in concert, Identical Variant's rep in the state, Terrance Robinson, was wearing the "Jockin My Fresh" tee. Wale was so impressed with the shirt that Terrance gave him both that shirt and the "I Come In Piece" tee. Apparently, Wale was feeling the other tee as well - he wore it on stage that night! Pictures below.

Identical Variant would like to thank Wale, and all of our other buyers and fans, for supporting us. We've got even more material in the works, so trust, this is only the beginning! 

For more on Wale, visit his web site HERE. To purchase your own "I Come In Piece" and "Jockin My Fresh" tees, visit the I.V. web store HERE

Wednesday, January 21, 2009

Monday, January 5, 2009

Studio 4C x Nike Japan - REALCITY (NikeiD)

This ain't necessarily I.V. related by it's definitely something we're about - good art and excellent fashion. Found this on Hypbeast and I thought I'd share this with the cool kids...

Teaming up with director Koji Morimoto and Studio 4°C, Nike Japan produces another animated short following up on their collaborative success with The Chamber of Fear series in 2005. This time around, the stunning commercial was made to endorse Nike iD’s newest customization feature, the addition of their classic Blazer model. Along with a stunning visual kaleidoscope, REALCITY offers a fully interactive new website for ultimate shoe customization. Be sure to check out the video in high resolution format!

Courtesy of Hypebeast

- Smack!

EDIT: Hey, might as well hit y'all up with the hilarious Mike Epps x DJ AM x Kobe commercial they got out for the NikeiD campaign as well.